If you’ve logged into Pinterest lately, I’m betting you’ve noticed a new feature called the showcase. So far, I have to say I love it! You get to feature five of your top boards. It’s pretty, right? Right. But the real questions are: how will this translate to followers, traffic, and money?
That’s a good question and right now it’s too soon to tell, but I’m testing it out on several different client accounts and will update this post as I find out!
“Now when your customers visit you on Pinterest, you can greet them with a hand-picked showcase of the best ideas you have to offer. The new rotating showcase sits right at the top of your profile, so it’s the first thing people see. You get to decide how you introduce yourself, and how you shape the story of your business.”
Makes sense. It’s like the first row of your boards, but better!
“When you’re on the web, you can choose up to five of your boards to feature. If you have any Buyable Pins to share, you also have the option to highlight them in the first “Shop” slot. Update your showcase as often as you want to highlight what’s new this season, what’s on sale or whatever else makes sense for your business.”
Seems like they really want people to shop! Cha-ching!
How to Use the Showcase Feature on Pinterest
To update your account and edit the showcase feature, log into your Pinterest account and click on Profile.
It should look something like this.
This is where you’ll choose the boards you want to feature.
You can change these at any time, so don’t feel like you have to make a huge commitment. I went with a seasonal boards, and my most popular boards.
The board covers are a little trickier. I was reading in a Pinterest group that 1500×1500 is a good size for these types of board covers, but if you see the above screenshot you’ll see that when you go to change the board covers it looks weird. I am guessing this will be fixed soon.
Some showcases will look better than others, depending on the boards you choose and the most recent pins on said boards.
The jury is still out!
As this feature literally just rolled out, I’m not going to say I love it or hate it yet. At first glance, I really do like it… but you know things go! Some users have reported getting 404 errors when clicking on board showcases.
When you start using showcases, be sure you feature your best boards and pins. This is what your followers-to-be will see upon landing on your profile so it’s more important than ever to put your best foot forward!
If you aren’t seeing showcases on your end yet, sit tight. I have full confidence that Pinterest will be rolling them out to all accounts soon! Also, if you’re getting a 404 error when you click on showcases, that shouldn’t last long. Mine was fixed within an hour.
Want to learn even more about Pinterest? Join my FREE Pinterest Challenge! You’ll increase your followers and repins, and improve your account with my free 5-day email course (sign up form below).