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Why an ebook?

There are many reasons to turn your blog posts into an ebook, but my favorite would be for content upgrades, lead magnets, and/or free email opt-in incentives. When you create content upgrades (ebooks, guides, PDFs of any sort, free mini courses, etc), you grow your email list… and we all know the email list is golden. It’s the only thing YOU own. You don’t own your Facebook fans,

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