You’ve started a blog, you’re making money with your blog, and now you’re wondering How to Get Sponsors to Notice Your Blog — aren’t we all? This article is kind of two-fold. Y’all know I love to ramble, so of course it’s pretty long. I’m going to talk to you about how to improve your blog and get sponsors (brands, companies) to notice you. I’m also going to talk about how to get in touch with the companies, and reach out to them.

How to Get Sponsors to Notice Your Blog

How to Get Sponsors to Notice Your Blog

How to Get Sponsors to Notice Your Blog

These are tips that I’ve either tried and had success with, or have heard from successful bloggers at conferences like Women Get Social. Obviously, they’re still all opinions, so if you have your own opinions on this matter, I welcome you to share them in the comments! The main way I get sponsors to notice my blog is by being ME. There’s only one you in the world, so focus on your strengths and don’t be afraid to stand out in the crowd.

Make sure your website is always up! Choosing a reliable host is essential to being noticed by sponsors.

Put out high-quality content – always.

Not even going to elaborate on this one, because if you don’t know what it means, you’re reading the wronnnng post.

Be consistent.

Blog at least a few times a week. No excuses. Unless your blog name is something like ionlyblogonceaweek.com

On a side note, never pigeonhole yourself like that… specific blog names are great, but blog names that rely on a social media platform (like omgilovetwitter.biz) are just crazy to me. That platform might disappear – then your blog is dated. Remember Myspace?

Engage with your readers.

This is a no-brainer. If you want sponsors to notice your blog, you need to stand out. While other bloggers are whining about Facebook’s “algorithm”, you need to put in the legwork to figure out what your fans want to see and hear. Doing so will increase your interaction tenfold.

To increase your social media following, you have to interact. Don’t just link drop and move on. Nobody cares about that mess! In 13 Ways to Increase Your Facebook Interaction, I talk about this a lot!

Know your stats, grow your stats.

In order to grow your stats, you must know your stats. So, stop what you’re doing and jot down your social media stats real quick. Add your pageviews to that list, and make sure you date it. Next month, write your numbers down again. Have they grown? If not, you’re doing something (or lots of somethings!) wrong. Figure out what it is, and fix it. Most likely, you need to spend more time interacting and less time link dropping. 😉

Converse with sponsors and brands via social media.

Tweet them! Email them! Call them! It’s kinda like stalking, but in a totally legal, non creepy way.

Blog about brands (for free).

This is a tip I heard at #WomenGetSocial, and I don’t necessarily agree with it – for several reasons. Yes, I blog about brands for free all the time. But it’s never because I want them to notice me. I think if you are blogging about companies for free, other companies are going to expect (or at least ask for) the same. So, if you want to blog for free about a company that you really love, go for it. They might just email you and ask if you want to work with them. If they do email you, chat with them about details and use words like “working relationship” or “sponsored post”, so they know it’s time to break out the wallet. “Is there a budget attached to this project” is great phrasing for this convo (thanks SITS Girls!).

Pitch the brands, after doing your homework.

Before you go pitching a sponsor or a brand, do your homework on the company itself. Find out their values, their needs, their marketing strategy – then send them an email.

This step is completely optional, because if you do the rest of the steps above, sponsors will be noticing you. But if you find a large company you really want to work with, holding your breath on them noticing you is probably not the best idea. Be brave and send them an email.

Not sure who to contact? Google “Company Name Press Release” and find the PR’s email on the bottom of the article. 😉

Find your angle – then sell it.

This tip comes from Problogger. If you have a very targeted niche, or your blog is amazing for a reason that is very unique, let the brands know that! When I talk about my blog to companies, I explain how absolutely over the top amazing my readers are. I’m not saying that to be gushy, I’m saying it because Slap Dash Minions are super loyal. When I need their help, they are there like a good friend would be! It’s insane. In return, I work really hard to help them when I can as well. This is a good angle for me, though, when it comes to brands – not all bloggers have loyal readerships like this.

Deliver results, like a freakin’ rock star.

I have never had a sponsor say they didn’t want to work with me again (and again), because I deliver like a rock star, every. single. time. I always treat them as if they’re my only client, and the content I write is always from the heart. I’m never fake – always authentic. That is something that brands love!

Brands want to see that you can offer a good return on their investment. If they pay $300 for a post, they need to make that $300 (plus!) back. Make sure that you are worth their time and money.

This is the main focus of my Rockin’ Virtual Assistants Course. I talk about how to land clients and keep them coming back for more, all by over-delivering.

How do YOU get sponsors to notice YOUR blog?

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30 thoughts on “How to Get Sponsors to Notice Your Blog

  1. I have blogged for free before and got a chance to work with Rimmel. I love thier products they are amazing. Thanks for this great list.

    Posted on March 3, 2014 at 10:48 am
  2. These are great tips! I am just starting to seek out sponsors from brands and companies so I will keep these in mind. Thank you!!

    Posted on March 3, 2014 at 1:34 pm
  3. These are great. I do a lot of them but I had no clue how to find the contact PR’s name. Bonus!!

    Posted on March 3, 2014 at 1:57 pm
  4. This is FABULOUS! Pinning it to revisit it when I’m in my office 😀

    YOU are a rockstar!
    ~Cathy~

    Posted on March 3, 2014 at 9:11 pm
  5. There are wonderful!

    Posted on March 4, 2014 at 1:08 am
  6. I am loving all this wonderful knowledge. I totally agree – to a point – with doing reviews of stuff you love already for free. In my experience, it is some of these posts that have caught either that company’s attention or another company’s in a similar genre who want a bad ass post just like the one they saw 🙂

    Posted on March 5, 2014 at 10:40 pm
  7. $300 for a sponsored post? Wow, that’s awesome.

    Posted on March 6, 2014 at 10:45 am
  8. Fantastic tips! I think actually conversing with the PR people on social media is one of the best ones, they will remember you when they have a launch for a new product or whatnot.

    Posted on March 13, 2014 at 3:52 pm
  9. This is great! Thanks.

    Posted on March 14, 2014 at 12:29 am
  10. This was really helpful! The tip on identifying/selling your blog’s unique angle is an especially good one — haven’t come across that one anywhere else. Well, except at ProBlogger, after I clicked your link. 🙂 Thanks!

    Posted on April 9, 2014 at 3:13 pm
  11. Like a hawk I’m looking for ways to improve my blog and get noticed by sponsors. But for now I’m happy working for myself and my etsy shop , waiting for a shot. Thanks for the tips.It been helpful to me.

    Posted on June 1, 2014 at 3:52 pm
  12. These are wonderful tips! Thanks for sharing, pinned and noted.
    XOXO

    Posted on September 13, 2014 at 7:07 am
  13. Thanks! These are SUPER useful ideas for me. I’m a brand new blogger with no ads yet. I mention brands for free all the time.

    Posted on September 14, 2014 at 3:41 am
  14. Well written and very informative, thanks so much!
    I was aware of some of these tactics, but found some here that are new to me.

    Posted on November 9, 2014 at 4:06 pm
  15. I’m a brand new blogger and have mentioned favorite companies for free – because I love them! Looking forward to the day when I can actually get paid for posting what I love. Thank you for the info.
    Lisa

    Posted on February 13, 2015 at 11:09 pm
  16. Lots of helpful nuggets in this post for a newbie blogger like me! I have a question, do the brands give you some sort of report card after the fact? I’m curious how you would know if they were happy with their ROI other than coming back for more partnerships in the future.

    Posted on February 24, 2015 at 3:58 pm
  17. This post was super helpful! Thanks for all the tips, I will definitely be trying them out as I am new to the blogging business.

    Posted on April 27, 2015 at 1:19 am
  18. my blog has become a huge part of my life and trying to make it work for me is all so new.
    This article was so well written and made me see how this is possible.

    Posted on July 22, 2015 at 4:47 pm
  19. The tip about blogging about brands for free is so helpful for me! I totally know what you mean – I’ve found that I keep getting emails from brands, and I’m never sure how to politely ask if they’re sponsored or not. I’ll keep your keywords in mind! (:

    Posted on November 25, 2015 at 9:38 pm
  20. Thank you for your tips! Especially the review brand for free! I should talk more about the products i love more now! 😀

    Posted on December 25, 2015 at 8:56 am
  21. Thank you so much for the info, I have just begun my own blogging career and I am not sure where it will take me yet, but your ideas will be noted and used as needed.

    I hope you and your family have a wonderful, happy, and healthy New Year.

    Thank you again.

    Posted on December 31, 2015 at 5:38 pm
  22. That was a very informative post. Thank you for sharing it. I am new to blogging started about 2 months ago.and i have still not figured out how i should monetize my blog.

    Posted on February 24, 2016 at 8:17 am
  23. Timely post , Talking of which , if somebody needs to combine PDF files , I encountered reference here https://goo.gl/2q5lpI

    Posted on April 30, 2016 at 11:33 pm
  24. Great information here, thank you!

    Posted on May 12, 2016 at 10:27 am
  25. This is some awesome stuff! I just started my blog and I’m really struggling, but I think that’s because I’m so new. I wasn’t even sure how to start, but stuff like this is really helpful! Thank you!

    Posted on June 12, 2016 at 11:10 am
  26. I have been reading everything I can on how to learn more on blogging and this, by far, has been the most educational. Thank you for sharing. Deb

    Posted on August 6, 2016 at 11:46 pm
  27. Thanks for sharing this! After I randomly got approached once, I want to really start focusing more on this side of the business. I had no idea this was so common for brands to pursue! Lots of good stuff in this article

    Posted on September 8, 2016 at 10:52 am
  28. I never really thought about getting companies to notice me. These are awesome tips!

    Posted on September 17, 2016 at 11:58 pm
  29. Great tips there. Really resourceful. Thanks for sharing.

    Posted on October 26, 2016 at 4:37 pm
  30. Fantastic post! Thank you for the great tips. I am not ready to do sponsored posts yet but will pin and come back to this when I am.
    Aurora x

    Posted on December 8, 2016 at 1:11 pm