I recently attended Social Media Marketing World, the conference on all things social media and blogging. Ray Edwards did a workshop on writing copy that sells. If you’ve been to conferences before, you know that getting even one nugget of helpful information that will translate to your business is gold. Even though Ray Edwards was the first speaker I saw, his session alone made it worth going to this conference!

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I didn’t quite understand the difference in features and benefits until recently, and to be honest I’m still struggling with it, which is why I wanted to post about it! If you’re struggling, wondering which descriptions should go in the features section and which should go in the benefits section, you’re not alone. I’m going to pass on the tips I’ve learned recently and I’m hoping you can leave some comments and pass some tips right back to me!

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