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Why an ebook?
There are many reasons to turn your blog posts into an ebook, but my favorite would be for content upgrades, lead magnets, and/or free email opt-in incentives. When you create content upgrades (ebooks, guides, PDFs of any sort, free mini courses, etc), you grow your email list… and we all know the email list is golden. It’s the only thing YOU own. You don’t own your Facebook fans, you don’t own your Pinterest followers, but you do own your email list. I highly recommend ConvertKit* for an email list if you’re going to do content upgrades because they make it easy. It is $29 a month, which might seem like a lot, but you can sell ONE product and make that money back. ConvertKit is for those who are serious about growing their business.
What’s it gonna cost me?
Beacon has a few different price plans. I purchased through the appsumo deal and got it for $25 for lifetime use, so it was an insanely awesome deal. Even if I had to pay the $29 a month, it’d be worth it as long as I was actually using it. I suggest signing up for a free account to test everything out. If you love it, it’s easy to upgrade.
Let’s get started!
Log into Beacon and choose the ebook option. Obviously you can choose the checklist or resource guide options but for this tutorial, I’m going to walk you through how to create an ebook. 🙂
One feature that Beacon has that I haven’t seen anywhere else is the WordPress import. You can literally import your content into the ebook in just a few clicks. However, not everyone has WordPress – or maybe you’re working an an ebook for a client – so I’m going to show you the “long way”.
Choose a theme. I chose the Corporate theme. Each theme has its own set up, so it’s a good idea to play around until you find one you really like.
Beacon has many personalization options, including colors and fonts.
Take care of the basics like the Table of Contents, Introduction, About the Author, etc. You can keep these short and sweet, as most people just skim through them anyway. 😉
There are so many customization options with Beacon that I couldn’t possibly cover all of them here. However, I do want you to check out the layout options because I feel those offer the most personalized experience for a creator and a reader. You don’t want your ebook to look like everyone else’s.
Two ways to add content
You can simply copy and paste your entire blog post and separate it afterwards, adding headings, spacing, etc.
Or, you could do what I do and add a page for each new topic, then copy and paste from the blog post in that section only. Let me show you what I mean:
Click “Add a page” in Beacon.
Head over to your blog post (mine is: 101 Blog Post Topic Ideas). Copy just the section/chapter you want to work with right now – including the images!
When you copy and paste everything over, the formatting stays WHICH IS AWESOME. You’ll need to do some adjusting with page breaks and such, and probably a little editing as a blog post will read a bit differently than an actual ebook, but you’re well on your way to creating an awesome ebook!
One part I had to get used to was editing on the left hand side. I’m used to editing right in the ebook on Canva, so it was not so much a learning curve but learning to do things in a different way.
Things are coming along nicely and it’s only taken me a minute or two for each chapter.
Add a call to action and a link, so your ebook is interactive. Click “Generate PDF” up at the top and your ebook will be converted into a PDF.
Finish with a strong conclusion, and tough up your introduction if you haven’t already. My book is SUPER simple, so I wouldn’t use it as an opt-in, but I wanted to create it just to show you how easy it is!
You can access it here:
You can download your ebook or share it just like I did above. If you want to use it as an email opt-in, be sure to put it on a password protected page or configure it directly in your email client (like ConvertKit*) if you have that option.
Don’t forget you can design your ebook covers in Canva, like this one:
Virtual Assistants: I always tell you to have a different mindset when looking at tools, reading blog posts, etc. When you read this blog post and walk through the steps, I’m hoping your wheels are turning! This would be a great service to offer after you get a little practice.